SMO
Social media optimization (SMO) is the use of social media networks to manage and grow an organization's message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers.
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It is no longer enough to simply add META tags, stuff keywords or do search engine submission of your site to a thousand search engine indexes and directories. It is a step by step process that require detailed scheduling, concrete research, exceptional programming, planned link building and patience.
The purpose of Search Engine Marketing is to increase web visitor counts by ranking very high in the search engines using the most suitable keywords describing the content of your site. This relative ranking is often viewed as a effort for the best use a few keywords, instead of a effort to out-do your competition. In other words, if you search on your target keyword phrase, you will see the leading 10 sites in the rankings. All you need to do now is to be as good as them or better, if you want to be number one site.